Buckeye Book Fair
Brand Identity

Class: Corporate Identity
Deliverables: Rebranding for a non-profit organization with 10 applications.
Semester: Fall 2022
Winner: Gold Addy for Campaign, Silver Addy for Logo with AAF Akron, Silver Addy for Campaign in District 5 Judging

Buckeye Book Fair is a non-profit organization based out of Wooster, Ohio which supports literacy programs across Ohio. They fund their mission with a yearly book fair in November with books from Ohio authors. They are the oldest and largest book fair in the state. I've attended the Buckeye Book Fair since I was a child and was incredibly excited to rebrand them. My goal was to represent the state they support and to give a modern look for the younger generations but still keeping their friendliness.

App Concept
A-Frame Stand
Stationary
T-Shirt
Invoice
Website
Business Card
Ad Campaign