Buckeye Book Fair
Brand Identity
Class: Corporate Identity
Deliverables: Rebranding for a non-profit organization with 10 applications.
Semester: Fall 2022
Winner: Gold Addy for Campaign, Silver Addy for Logo with AAF Akron, Silver Addy for Campaign in District 5 Judging
Deliverables: Rebranding for a non-profit organization with 10 applications.
Semester: Fall 2022
Winner: Gold Addy for Campaign, Silver Addy for Logo with AAF Akron, Silver Addy for Campaign in District 5 Judging
Buckeye Book Fair is a non-profit organization based out of Wooster, Ohio which supports literacy programs across Ohio. They fund their mission with a yearly book fair in November with books from Ohio authors. They are the oldest and largest book fair in the state. I've attended the Buckeye Book Fair since I was a child and was incredibly excited to rebrand them. My goal was to represent the state they support and to give a modern look for the younger generations but still keeping their friendliness.
![App Concept](images/SchultzN_BuckeyeBookFair_AppDesign_Mockup_1800.jpg)
![A-Frame Stand](images/SchultzN_BuckeyeBookFair_A-FrameStand.jpg)
![Stationary](images/bbf-preview_900.jpg)
![T-Shirt](images/Schultz_BuckeyeBookFair_T-shirt_Mockup_900.jpg)
![Invoice](images/SchultzN_BuckeyeBookFair_Invoice_Mockup_900.jpg)
![Website](images/SchultzN_BuckeyeBookFair_Website_Mockup_900.jpg)
![Business Card](images/BBF_BusinessCard_1800.jpg)
![Ad Campaign](images/bbf_ad-campaign.jpg)